Privacy policy

Last updated: June 22, 2026

This Privacy Policy explains how First Baby Care (the "Site", "we", "us", or "our") gathers, utilizes, and shares your personal details when you browse, utilize our features, or complete a purchase from firstbabycare.in (the "Site") or interact with us regarding the platform (collectively, the "Services"). Within this document, "you" and "your" refers to you as the individual engaging with our Services, whether as a shopper, guest, or another individual whose data we have processed in alignment with this policy.

Please review this Privacy Policy closely. By accessing or using any of our Services, you consent to the aggregation, processing, and disclosure of your details as outlined below. If you do not agree with these guidelines, please refrain from using or accessing our Services.

Changes to This Privacy Policy

We may revise this Privacy Policy periodically to mirror updates to our operational routines or for legal, structural, and regulatory purposes. We will publish the modified text on the Site, update the "Last updated" timeline at the top, and fulfill any additional steps mandated by prevailing laws.

How We Collect and Use Your Personal Information

To successfully power the Services, we acquire personal data about you from diverse channels, as detailed below. The exact nature of the details we gather depends on how you navigate our platform.

Beyond the distinct objectives listed below, we may use your gathered data to converse with you, deliver or refine the Services, fulfill mandatory legal requirements, enforce our terms of service, and secure or preserve the Services, our property, and the safety of our community.

What Personal Information We Collect

The specific categories of personal data we collect depend entirely on your actions on our Site. When we use the term "personal information", we mean data that points to, identifies, describes, or can be reasonably linked directly to you.

1. Information We Collect Directly from You

Data that you explicitly submit to us through our platform may include:

  • Contact Details: Your first and last name, physical address, telephone number, and email.

  • Transaction Information: Your billing coordinates, delivery destination, payment receipts, email, and phone number.

  • Profile Records: Your chosen username, encrypted password, selected security hints, and identical account-protection data.

  • Shopping Activity: Products you browse, items placed in your basket, saved rewards or loyalty metrics, product reviews, referral tracking, or gift card balances.

  • Support Logs: Any text or attachments you choose to send when initiating a conversation with our customer care desk.

Some utilities within our platform require you to share specific personal details. You are free to withhold this data, though doing so may restrict your access to certain features.

2. Information We Collect about Your Usage

We automatically record specific metrics concerning your journey through our platform ("Usage Data"). To accomplish this, we utilize cookies, web pixels, and matching digital trackers ("Cookies").

This background data reveals how you access and navigate our Site and profile, including your hardware profile, browser application, network connection type, digital IP address, and other interactions with the platform.

3. Information We Obtain from Third Parties

Finally, we may obtain background data about you from external partners and contractors working on our behalf, including:

  • Infrastructure Partners: E-commerce systems that power our Site, such as Shopify.

  • Payment Gateways: Systems that collect financial details (such as banking info, credit/debit card numbers, and billing addresses) to process balances and fulfill your transactions.

  • When you browse our storefront, open our newsletters, or interact with our advertisements, we and our digital partners may seamlessly collect data via tracking code like pixels, beacons, SDKs, and cookies.

Any data gathered via third parties is managed under the protection of this Privacy Policy.

How We Use Your Personal Information

  • Fulfilling Products and Services: We process your personal details to honor our commercial contract with you, including managing payments, packaging orders, sending shipping updates, creating and maintaining your profile, arranging couriers, and handling returns or exchanges. We may also optimize your shopping journey by permitting Shopify to align your profile with other Shopify tools you use; in those cases, Shopify processes data per its own privacy rules.

  • Marketing and Promotions: We may use your details to send promotional newsletters, mobile text alerts, or direct mail, and to display targeted product ads. This helps us customize our storefront displays and external marketing to fit your preferences.

  • Security and Fraud Prevention: We monitor data to identify, inspect, and stop potential cheating, cyberattacks, or illegal operations. If you maintain an account, you are responsible for guarding your login credentials. We strongly advise against sharing your username or password. If you suspect your profile has been breached, notify us immediately.

  • Support and Service Optimization: We use your data to address customer care requests and upgrade our platform's layout, ensuring we remain responsive and maintain a strong business relationship with you.

Cookies

Like most modern websites, our platform utilizes Cookies. For precise data regarding how cookies operate through our Shopify-backed setup, please review https://www.shopify.com/legal/cookies.

We deploy Cookies to remember your settings, execute system diagnostics, and monitor how guests move through the platform. You can modify your browser settings to decline or clear Cookies. However, doing so may disrupt your user experience and cause certain shopping features to stop functioning properly.

How We Disclose Personal Information

Under specific circumstances, we share your data with external parties for contract execution, legal compliance, or business administration. These situations include:

  • Service Providers: Sharing with vendors handling IT management, payment routing, data analytics, customer care software, cloud hosting, and shipping logistics.

  • Marketing Partners: Collaborating with commercial advertisers who handle data under their own independent privacy notices.

  • Direct Requests: Sharing data at your explicit direction, such as using social media login extensions or third-party logistics.

  • Corporate Affiliates: Sharing within our parent company or corporate group to run our business efficiently.

  • Business Transfers: Sharing data during corporate mergers, asset sales, or structural reorganizations, or to fulfill legal mandates like responding to subpoenas or protecting our collective safety.

Data Overview Table

Category Types of Recipients
Identifiers (Contact details, order history) Tech vendors, payment processors, delivery couriers, data analytics tools.
Commercial Data (Cart history, support logs) Marketing agencies, customer support platforms, business partners.
Network Activity (Usage Data, IP addresses) Analytics systems, internet service providers, ad networks.

We do not utilize or share sensitive personal parameters without your explicit permission or to infer personal profiles.

Third-Party Links

Our Site contains links to external platforms run by separate entities. If you follow links to websites outside our control, please review their independent privacy rules. We do not vouch for, nor do we accept liability for, the security or content of external web environments.

Children's Privacy

Our Services are not tailored for children, and we do not intentionally gather data belonging to minors. If you are a parent or guardian and realize your child has submitted personal details to our system, please contact us using the information below to request its immediate purging.

Data Security and Retention

Please note that no web encryption or transmission is completely foolproof; we cannot guarantee "absolute security." Avoid using unencrypted channels to send highly confidential details to us.

We store your data for variable lengths of time depending on whether we need it to support your profile, maintain our services, resolve legal arguments, or comply with statutory record-keeping rules.

Your Rights

Depending on your geographic location, you may hold some or all of the following rights regarding your personal information:

  • Right to Access / Know: The right to request a summary and copy of the personal details we hold about you.

  • Right to Delete: The right to ask us to clear your personal information from our databases.

  • Right to Correct: The right to amend mistaken or outdated details.

  • Right to Restrict: The right to ask us to freeze or limit how your information is processed.

  • Withdrawal of Consent: The right to revoke processing permissions you previously granted.

  • Opt-Out of Marketing: The right to stop promotional emails by clicking the "unsubscribe" link included in our updates.

To exercise any of these privileges, please reach out to us via the contact options below. We will never discriminate against you for exercising your privacy rights. We may require specific identification details to verify your identity before responding to your request.

Complaints

If you feel your data has been handled improperly, please lodge a grievance with us directly. If our resolution does not satisfy your concerns, you may have the right to escalate the matter to your regional data protection authority.

International Data Transfers

We may migrate, store, and process your personal information outside of your home country. Your data may be managed by support staff and third-party partners operating globally. When migrating data across international borders, we rely on legally validated transfer mechanisms like Standard Contractual Clauses to ensure your records remain secure.

Contact Us

For any inquiries concerning this Privacy Policy, or to exercise your legal data rights, please contact our privacy compliance desk:

  • Email: customercare@firstbabycare.in

  • Phone Number: +918796392337

  • Head Office Address: 62/20, 3rd floor, Lift no 1, New Rohtak Road, Karol bagh, New Delhi - 110005